Here at Wowza we’re starting the year off with a new app. The first one we’ve shipped off to Apple headquarters is a nifty little novelty app called Bar Sages. Launch the app and it provides instant insights from Jewish proverbs, good old Confucius and Thomas Jefferson. Why, you ask, would anyone want to have an app that generated these thought-provoking profundities? Well, that’s where the bar-finder feature comes in. With your Bar Sages App you can find a nearby bar and use the sage wisdom to either amuse yourself or strike up a conversation with anyone.
We’ve made a great discovery: Our creative skills in advertising – copy and design–plus our deep experience with data equals a perfect combination for app making. Watch for it on the App store, and keep checking back because we have more on the way.
We’ve been hard at work reinventing an old favorite tool of ours: Tweetvolume. Working with the updated Twitter API as well as other tools in our collective toolbox, we’ve been developing a new tool that we hope will provide more insight into Twitter users and the way they think about things.
Over the weekend we collected about 1% of the roughly 400 million tweets posted for some ad hoc analysis and testing. If we assume that a 1% sample is statistically significant enough to provide any insight, we can guess that Twitter users “thought a lot about people,” as the words “think” and “people” topped the list, mentioned roughly 2.97 million and 2.83 million times respectively, followed by the ‘<3’ emoticon with 2.75 million mentions. The word ‘happy’ fell far below those, only receiving 1.09 million mentions.
So how are we using this information? Check back on Tweetvolume as soon as it’s live (don’t worry, we’ll let you know) and find out.
You may have heard that our very own Melissa Hillmyer was a contestant on Family Feud recently. She was sworn to secrecy, so we have no details yet on how her family fared, but we here at Wowza fully expect her to show up on the day after it airs in her brand new car.
Family Feud is an interesting show – it’s about the only place you’ll ever find market research as entertainment. Here at Wowza we love doing research, and of course we think surveys are loads of fun. Conducting surveys used to be a lot more difficult, but now any organization can use online surveys to generate insights that will improve both marketing and operations.
Here are a few well-regarded online survey tool suggestions from SocialBrite, well suited for non-profits with limited budgets but unlimited curiosity. You can also check out MarketingProfs for a good article on how to write survey questions. It’s often a good idea to have a third party administer your survey so your participants feel comfortable being candid.
When you’re ready to start your next survey project you can also consult with a national survey celebrity – just give Melissa a call. Maybe she’ll even sign an autograph.